Google advertises its products on its ad platform

Fariha Khan
January 20, 2017
2,474

Google carried out a huge marketing campaign in order to promote its first wholly-made device ‘the Pixel’. Covering media such as TV, print as well as online advertising, the latter form of marketing is under inspection now. According to an analysis by WSJ (Wall Street Journal), advertisements for Google products tremendously took the top spots in Search in the holiday shopping season.

At the time of the analysis, 99.9% of all searches for ‘smartphones’ and more largely ‘phones’ started with “three consecutive ads” from the Google Store for its Pixel. At the same time, ‘laptops’, ‘smartwatches,’ ‘smart speakers,’ as well as ‘streaming device’ searches were dominated by Google ads all the time as well.

Of all 25,000 searches run for the WSJ by SEMrush (search-ad-data company), Google and Nest showed in the “most prominent spot” 91% of the time. The procedure included one thousand searches of 25 terms on a desktop-computer that obstructed past browsing history.

One week after the WSJ shared its findings with Google, advertisements placed in top spots considerably dropped in another analysis carried out in December. According to WSJ, “nearly all” Google Store ads wiped out with the second time. While Google didn’t give a clarification about it, it could be ascribed to the ending of the holiday shopping season.

This kind of practice by Google might draw more fury from governments, such as the European Union. The company has and continues to be inspected for encouraging its own Google products and services on Search as well. It might incite top associates - some of the firm’s most prominent clients.

Google products stands that its advertising campaigns have been carefully designed not to affect rival advertisers. Moreover, ads show on top because of better quality and the cost the company is ready to pay in auctions, with inside groups still subject to advertising budgets. Eventually, however, the firm has ultimate say on the placement of ads.