How to What Is GEOFENCING?

• admin
• 2016-08-17 01:11:27
• 1,185

Geofencing is a technology that makes use of mobile GPS technology to create specified virtual boundaries within a certain geographical area. These specified virtual boundaries are known as Geofences. Geofences are designed to initiate specific actions on the occurrence of any event, e.g. automatic message generation when a mobile phone user enters or leaves a specified Geofence. Geofencing is being used extensively for a plethora of practical applications examples being targeted marketing, vehicle tracking, child monitoring etc. Many mobile apps use this technology to engage with users based on Geofences.

How Does Geofencing Work?

Mobile applications monitor the movement of their registered users within a specified geographic area AKA a Geofence. Geofences are based on two parameters; a user’s location and the extent of the Geofence it may range from a few meters to half way around the globe.

Geofencing and Mobile Marketing:

This article basically focuses on the practical applications of Geofencing from the marketing and sales perspective. The French National Syndicate of Communication has researched and concluded that advertisements done through Geofencing generated a 28% targeted conversion rate on an e-commerce portal.

How Geofencing can Help Your Business

Geofencing helps businesses in optimizing their marketing campaigns so they can generate more money. Basically delivering the advert to the user at the right time and place. Secondly many businesses are using Geofencing to improve their web-to-store strategies enabling users to be both digital and physical customers. Resultantly improving sales as well as limiting business risk

Recommended Geofencing Services:

    1.Polestar

Polestar has an indoor geo-tagging platform named NAO-Campus®. This Platform also includes 3d visualization. Currently being used by Chinese firefighting teams for use in hazardous situations

    2.IBeacon

IBeacon was developed by Apple; the main feature of this platform is to detect devices via Bluetooth. Active users can detect other IBeacons in the vicinity and receive information from them making IBeacon a defense against show rooming.

    3.Fidzup

Fidzup uses micro location technology physical stores. Fidzup uses a one of a kind sonic detection technology (inaudible to the human ear).With this technology they can detect nearby mobile devices and send advertising messages to them.