Why Korean Air does not offer in-flight Wi-Fi?
- Fariha Khan
- September 26, 2016
Korean Air does not implement Wi-fi internet as it does not want to disappoint you!
Surprisingly, in-flight Wi-Fi is something rare in Europe though it’s nothing new in Asia and America. For this reason, some airlines are simply not interested in using this technology on their fleets. Korean Air is one such carrier. It has nothing to with the cost or demand of customers. Why Korean Air is not interested in it is simply for in-flight Wi-Fi is a no good.
Advanced Korean infrastructure no match for in-flight commercial satellite technology
Dante Dionne, the senior innovation technology officer at Korean Air, expressed that the problem with wi-fi in-flight is that users expect the same kind of experience for in-flight and on-ground connectivity. In Korea, the wireless infrastructure is extremely advanced so in-flight services based on current commercial satellite technology would be sheer disappointment. He declares that this is the only reason why Korean Air is not considering in-flight wi-fi services.
Why disappoint South Koreans?
In other words, people in South Korea are used to superfast Internet which is not possible in-flight Wi-Fi. If they are provided with such service, they will certainly be disappointed. So why take the pain? While the average high Internet speed in the country is 95.3 Mbps, GoGo’s ATG-4 offers 9.8 Mbps at max. Woah… here is no match.
Finding the middle path
Well, instead of not considering the option of in-flight Wi-Fi completely, Korean Air may explore other options. It should in its place try to modify expectations so that customers can provided with something instead of nothing. For example, if you want to download movies off The Pirate Bay, you will be wasting your time. However, for emailing and simple browsing there will be no problem.