Google setting the stage prior to the launch of Pixel Phone
- Fariha Khan
- September 22, 2016
Google is toiling much on its hardware that will extend far beyond the Pixel smartphones.
Google is well recognized for its software expertise and the range of services that countless people from across the globe benefit from. However, surprisingly, products by Google are yet considered somewhat weird. And Google knows this fact as well. Considering it’s dedicated to hardware side, it is quite obvious that it is striving to change people’s mind about its standing as a legit competitor in that domain. But how?
“Made by Google”
Well, to begin with, Google is investing huge money in advertising. It is not going for any particular product as such. All it is doing is just publicizing “Made by Google” idea.
Aggressive Advertising by Google for the First Time
The affirmation of its forthcoming hardware event was observed just 2 days ago, when the Mountain View firm showcased a site together with a teaser presenting its search box transforming into a smartphone image. That image is now being enlarged to building wall-sized billboards around the world.
Google has promoted its hardware through marketing before BUT it was never this strong.
In New York City you can even see a full blown sculpture imitating the Oct. 4 – smartphone – “G” logo, with a huge #MadeByGoogle “real life”. We believe the advertising to move to the next level when the Pixel and Pixel XL are publicized.