AT&T to acquire Time Warner Inc.
On Saturday AT&T announced that it will acquire Time Warner Inc. for $85.4 billion. Both companies have approved the deal, but it is yet to pass assembly with regulators.
- Fariha Khan
- October 24, 2016
Premium content always wins. It has been true on the big screen, the TV screen and now it's proving true on the mobile screen. We'll have the world's best premium content with the networks to deliver it to every screen. A big customer pain point is paying for content once but not being able to access it on any device, anywhere. Our goal is to solve that. We intend to give customers unmatched choice, quality, value and experiences that will define the future of media and communications.
AT&T chief Randall Stephenson expressed.
The two companies explored the opportunities for original content. “Owning content will help AT&T innovate on new advertising options, which, combined with subscriptions, will help pay for the cost of content creation. This two-sided business model — advertising- and subscription-based — gives customers the largest amount of premium content at the best value,” they said.
AT&T closed its acquirement of DirecTV in 2016. The company announced its intention to release a streaming video service by the end of 2016. It will offer over one hundred channels at a "very, very aggressive price point," Stephenson stated in September.
Remember that Time Warner Inc. is not the same as Time Warner Cable. These 2 firms basically parted in 2009. Time Warner Inc. now includes Home Box Office, Inc., Turner, and Warner Bros. Entertainment Inc. with properties including CNN, HBO, Cinemax and more.