Accelerated Mobile Pages will now appear in Google search results
- Fariha Khan
- September 21, 2016
Based on HTML, AMP is an effort to improve and speed up mobile web pages. It makes the web pages lighter yet do not lack rich features.
It was announced by Google during the last month that Accelerated Mobile Pages would be available in mobile search results pretty soon. Now this feature is now being introduced across the planet with as many as 600 million AMP documents from associates including WikiHow and eBay.
At the time of its launch earlier this year, the scope of AMP was quite limited. It was just restricted to news articles from prominent publications in a Top Stories section. But now articles are available in the Android and iOS Google apps in addition to Google News. From that moment onwards, allies such as Pinterest and eBay have started creating AMP versions of their websites to benefit from faster loading.
A same lightning bolt icon will be used for the AMP sites in search results. Mobile Pages can be viewed with a white bar above that lists the domain and there is a close button on the left side. Contrary to news stories, we cannot see any carousel to swipe among results at a rapid pace.
Ranging from travel to entertainment, recipes to general knowledge, the 600 million Accelerated Mobile Pages documents comprise pages from 232 locations in over one hundred languages. According to Google, the average load time of an AMP article is less than 1 second. It makes use of 10 times less data compared to a full page.
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