It looks like the iPhone but its not ! However it can do a few things that the iPhone cant do. * Lock your screen and put it in your pocket without triggering unwanted actions * Launch commonly used programs with the touch of your finger * Start programs such as Pocket Outlook Internet Explorer MSN Messenger Pocket Excel and Pocket Word and Skype. * Fully user configurable (not in demo version): assign any program to any button. Put your favourite app under the My Own-button. Launch Opera instead of Internet Explorer or TomTom instead of Google maps * iLaunch will automatically detect if Skype and Google Maps are on your device and prompt you to download it if you dont have it installed. * There are also buttons for the camera...and ofcourse to make calls.