ebook - Comfort Selling - Read part of it free pay to read the rest. Leithauser Research ebook reader included. From the author: They say sales people are born not made. I believe that any one can sell if they learn and understand the REAL BASICS of how to relate to people how to problem solve how to get people to say yes. I have been involved in selling for most of my life at every level from retail direct marketing advertising agencies and phone sales. One basic principle has led to my success-- relating to people making them comfortable with me first before selling them. If people like you they will do business with you. Of course you need to understand the selling process but that alone will not make you successful. I have been training sales people for many years and what I have found is that most sales people have weak skills in dealing with people. In fact even experienced sales people make the same fundamental mistakes over and over get frustrated and wonder why they are not successful. Times have changed. Dealing with people and problem solving has evolved to a different type of approach to be successful today. So whether you are an experienced pro or lack the basics this course will pay for itself with your first sale.