Snapchat is always improving its features and it announced today yet another update. The latest update of the app focuses on Stories. According to the firm, the new feature enables you to find related Stories by entering just one keyword. The feature is called Stories in Search. It makes much simpler for users to find extra content. 

Snapchat explained that it is using advanced machine learning to collect Stories from users and brands based on where and what the Stories focus on. What it is doing is taking all of the Stories submitted to its “Our Story” feature and making them searchable for users like it says that you can search just for “puppies” and see a Story packed with the images and videos of puppy.  

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The feature very advanced and enables you to even search for a particular location:

We’ve built a new way to understand what’s happening in Snaps that are submitted to Our Story, and to create new Stories using advanced machine learning. The results have been amazing: you can search over one million unique Stories on Snapchat!

In addition to our professionally curated Stories, you can watch a local basketball game, check out the scene at your favorite bar, view your favorite Fashion Week shows, get inspired by a faraway place, or simply tap through a Story full of puppies — there’s a Story for everything!

Snapchat anticipates that Stories in Search will make it simpler for you to search content that you are interested in even in case you have watched all of the Stories your friends have posted before. This should increase the time users spend in the app as a result and open up extra advertising opportunities for the firm. 

While Snapchat has been condemned for a lack of user discovery features some time back, with the new Stories in Search feature and other developments such as universal search, the firms is making great improvements for sure. 

The feature is a bit tricky to explain and Snapchat hasn’t made it very clear how it works. According to Snapchat, the Stories in Search feature is rolling out in “select cities” now and will come to other regions soon.