Statista reports that 180 billion apps have been downloaded from Apple’s App Store in June of this year.
That’s not to mention Google Play and other app platforms. To put it this way, the app market is becoming more and more saturated.
And, given that apps are becoming an investment opportunity, it looks like the saturated market is going to stay.
That isn’t to say that your app can’t go live and become successful—it only means you may have to rethink and tighten up your strategy. Read on to learn 3 ways how.
1. Create a Microsite
Normally consisting of one to two pages, microsites, as their names suggest, are small sites that inform your target audience about the app and its features.
The microsite can also serve as a place your target audience can go to learn more about content related to your app.
For instance, if your app alerts diabetics to take their insulin shots, perhaps the microsite could have scientifically-backed content about diabetic-friendly meals, how diabetics can enjoy eating out and keeping their health in check, etc.
By doing this, your microsite helps assert your app’s credibility and allows your target audience to get excited about its release.
Ask yourself: what does your app solve? What pain point does it address? If your answer is too broad, it may be necessary to readdress your app’s design and development so that it addresses a much narrower and specific problem.
Perhaps design your microsite around this problem, using it as a way to market your app’s solution?
2. Market, Market, Market Your App
Before launch, it is important to get the word out about your app to your target audience. To get your app in front of more eyes, leverage current marketing strategies such as social media, blogging, and vlogging.
You can also offer a discount so you can get more downloads. That way, you may be able to get more downloads in the future via word of mouth. (Know that you can eventually raise your prices.)
When blogging, break up sentences into twos and threes to make the blog more scannable.
Know that your reader will only spend a couple seconds, if a minute reading the blog. You want to provide them a user-friendly format for them to do this.
3. Don’t Skip on the Beta Testing Phase
Beta testing is a must. Beta testers give you valuable feedback on what areas you can improve your app and what areas your apps slays.
Nonetheless, you want to make sure the beta testers you select are a part of your target audience. The last thing you want is to get feedback from those who wouldn’t be interested in or use your app to begin with.
You may want to create a detailed buyer persona to help attract the right kind of beta testers. That and make sure that your brand stays consistent on all platforms.
(Speaking of which, if you have employees working on your app and in charge of the beta testing phase, Clockspot helps track your employee's’ hours.)
Bonus: Performance Error Monitoring
Depending on your app and your business’ values and goals, you may need performance error monitoring software to help you stay on top of errors and solve them before users become aware that there is one. (You can read more here about this.)
Not all performance error monitoring software is made the same or has all the features you need. We advise that you use the software that best aligns with what you want your app to achieve as well as what your business’ values and goals are (as mentioned).
Other than these tips, consider upping your app’s micro interactions to make your app stand out among others. That way, you stand a chance of it succeeding come launch. How else can you improve your app? Leave a comment.